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Advertising & Marketing

11 Proven Brand Creating Process

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Table of Contents

What is a brand?

Simply put, your brand is defined by a customer’s overall perception of your business. A brand is a set of features that distinguish one organization from another. In many cases, the brand is just as important as the quality and price of a product. When people buy a product, they are also buying into the lifestyle that the product represents.

1- Brand’s goal

A brand purpose is essentially a brand’s reason for being beyond making money. What motivated you to start your business and what services you want to provide in it.

As Simon Sinek mentioned in his book “Start With Why”, “People don’t buy what you do. They buy why you do it.” Let’s look at some of the big brand’s slogans:

Tesla: “To accelerate the advent of sustainable transport and electric technology”

Starbucks: “It’s not just coffee. It’s Starbucks “

MacDonald’s: “i’m lovin it”

The Body Shop: “Enrich, Not Exploit.”

Dove: “real beauty”

2- Target audience

before you begin marketing efforts for your brand, you need to define your target audience—the specific group that you can expect to purchase your products or services.

You can perform a SWOT analysis, which identifies a business’s strengths and weaknesses, along with opportunities and threats. Including: Location, age, gender, occupation, income level, marital status, Industries, Personality types and so on.

3-Consistent vision

Brand consistency is the practice of always delivering messages aligned with the core brand values in the same tone. If a company creates an exciting and memorable brand, the public will recognize its products or services more easily and have a clear understanding of the value that the goods can add to their lives.

4-Brand’s voice

The more effectively you communicate who you are, the easier it will be for people to engage with you and, ultimately, join your community of lifelong fans. 

Your brand should clearly show what value it promises to deliver, and the image that will permeate everything from your marketing communications to your product design, business character, and consumer experience.

5-Market and Competitors Research

Research everything there is to know about your product and the market in which it will compete. comprehensive market research helps establish the foundation for an effective sales and marketing strategy that helps your company stand out from the crowd.

Some of the main questions that you should ask about your competitors are:

-Are thy seen as high-end or low-cost products?

-How does their shopping experience feel like?

-What channels did they interact through? For example in person, via phone, online

-Do they offer regular discounts or promotions and were these a factor in their decision?

-What key qualities and benefits did they provide?

6- Qualities and benefits of your brand

Position your brand by defining what makes it unique and how it will slot into an available space in the market and in your customers’ minds. To be a best brand, one must create such products that are reliable enough. If a product is innovative and unique but lacks reliability, then it can hurt the brand’s image to a great extent.

7-Brand’s Strategy

As a brand owner, you need to be able to stand out from your competition. You have to know how to move people to action. It’s something all of the major brands have had to figure out.

8-Name and Slogan

Develop your brand identity, including your brand name, logo, tagline, and other brand signature elements.

every brand needs a basic identity, which includes three core elements:

Logo, Color palette, Typography

you may also design additional elements to express your brand across mediums, including:

Illustration, Photography, Data visualization

9-Creating Touch Points

Launch your brand, by announcing it via publicity, social-media advertising, website, corporate identity like business cards, letterheads, brochures, leaflets, product packaging design, and presentations. create a consistent look which fully represent all of the values determined in the business.

10-Brand’s Integration

Brands need to make sure that their brands are well integrated and seen by the target audience. Brand integration isn’t new and has been a tactic long used by companies. Ever wondered how many Nike shoes sold because of Slam Dunk by Michael Jordan when Air Jordan trainer’s aided in Space Jam on his road to victory against the Nerdlucks

11-Brand development

Your new brand is only the beginning. You still have to convert that brand into market value. Monitor, evaluate, and update your brand to keep it relevant and credible to your business, your customers, or your marketplace.

Everything you need to develop your business

One place to provide all of your branding needs

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